Accepting Crypto Payments in Italy: A Business Guide

Our comprehensive guide will help Italian businesses accept cryptocurrency payments by covering the current crypto landscape, licensing requirements, and the best payment gateway
April 1, 2024
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How to Accept Crypto as Payment in Italy?

Cryptocurrencies have gained immense popularity in recent years and are widely accepted worldwide, including in Italy. This country is known for its rich history, art, culture, and technology. As the digital currency landscape continues to grow, more businesses in Italy are considering integrating cryptocurrency payments into their operations. This guide provides an in-depth analysis of the current status of cryptocurrency payments in Italy, the regulatory framework, and the available cryptocurrency payment gateway options. It concludes with insights into the future of crypto payments in the country.

Current Status of Cryptocurrencies and Payments in Italy

Cryptocurrencies in Italy are not automatically considered financial instruments under the law, but they are subject to regulatory scrutiny. This approach includes investment, sales, and anti-money laundering measures to protect retail investors from cryptocurrency volatility and opacity risks. The Commissione Nazionale per le Società e la Borsa (CONSOB) plays a critical role. 

If a cryptocurrency passes a three-pronged test involving the deployment of funds, the expectation of a financial return, and the investor's risk assumption, it can be considered a financial product under Italian regulations. This classification subjects it to national financial regulations, including the requirement for a prospectus approved by CONSOB for offerings such as Initial Coin Offerings (ICOs).

The legal framework distinguishes different types of tokens, with investment, security, and payment tokens presumed to be financial instruments. Meanwhile, utility tokens fall outside the scope of MiFID's authority. A case-by-case analysis is necessary to determine whether a token qualifies as a financial instrument under MiFID II regulations.

Italy has implemented the EU's AML 5 Directive through Legislative Decree No. 125 of 2019, imposing strict Know Your Customer (KYC) and AML requirements on crypto exchanges and wallet service providers. These entities must enroll with the OAM Register and comply with various obligations, including customer due diligence, record retention, and reporting of suspicious transactions.

VAT is exempt when exchanging cryptocurrencies for traditional currencies. However, profits and losses from cryptocurrency transactions are recognized as taxable income. The Italian Revenue Agency has provided guidelines indicating that profits from these transactions must be included in financial statements for corporate income taxes, and gains are taxed similarly to foreign exchange trading. Personal income tax rates are applied to cryptocurrency gains.

This regulatory and legal environment reflects Italy's cautious yet engaging approach to cryptocurrencies and digital payments. It balances the need for innovation with consumer protection and financial stability.

What Is the Best Way to Accept Crypto Payments?

Cryptocurrencies are a relatively new concept, so transacting with them can be complicated and confusing for many people. However, by following some simple steps, you can quickly get started with accepting crypto in Italy.

Find a Crypto Payment Gateway

If you plan to accept Bitcoin payments, you must find a reliable crypto payment gateway that can provide the necessary interface and software to facilitate them.

Choosing the right crypto payment gateway can help you expand your payment options by allowing you to accept payments via both credit cards and crypto payment gateways, which enable the transfer of funds using traditional payment methods. A reliable payment gateway can generate a unique crypto wallet address, making it more straightforward to send and receive digital currencies across the globe.

Create a Crypto Wallet

Сryptocurrency wallets have become necessary for individuals and businesses that accept payments in Italy. These wallets enable the storage and receipt of coins and tokens while supporting various digital currencies accepted by merchants and enterprises worldwide.

Choosing the right cryptocurrency wallet can help you accept various currencies and NFTs and even provide alerts when the prices of popular cryptocurrencies like Bitcoin fluctuate. Moreover, if you run a business with multiple users who access funds, you can opt for a multi-signature wallet with enhanced security measures and advanced configuration options. With such wallets, you can ensure your digital assets remain safe and secure.

Add Crypto Payment Plugins

Incorporating the option to accept cryptocurrency payments entails allowing customers to pay for their purchases using digital currencies like Bitcoin and other coins. E-commerce stores operating on platforms like Shopify or other online merchants can integrate crypto payment options on their checkout pages to facilitate seamless and secure transactions. By doing so, they can offer their customers the flexibility to select from multiple payment methods and easily complete their transactions.

Use a Scannable QR Code

Recently, QR codes have gained immense popularity in cryptocurrency as they offer a simple solution to the technicalities involved in manually managing and sharing wallet addresses. With QR codes, buyers can now easily convert their crypto money by scanning a code using their wallet app. These codes contain all the necessary information about the recipient's address and the amount to be transferred, making the entire process faster, more efficient, and hassle-free.

Cryptocurrency Payment Gateway Options in Italy

Italian businesses interested in accepting cryptocurrencies as a payment method must carefully choose the right payment gateway. A cryptocurrency payment gateway facilitates the acceptance of digital currencies as a form of payment for goods and services. These gateways convert cryptocurrencies into euros or other fiat currencies, reducing the risk associated with the volatility of digital currencies. 

Businesses in Italy have access to several cryptocurrency payment gateways, but KUNA Pay stands out due to its unique advantages that cater to companies looking to integrate cryptocurrency transactions. This platform offers support for multiple cryptocurrencies, providing flexibility to both merchants and customers. Additionally, it can automatically convert cryptocurrencies into local fiat currencies, simplifying the transaction process and reducing the risk of volatility that comes with cryptocurrencies.

Moreover, KUNA Pay offers competitive rates for acquiring services, making it an affordable choice for businesses looking to accept crypto payments. This platform also ensures compliance with strict data protection standards, guaranteeing the security and privacy of transactions for companies and their customers.

These benefits make Kuna Pay an attractive option for businesses looking to expand their payment options to include cryptocurrencies. By leveraging this platform, firms can access a broader market, streamline their transactions, and enhance security.


The use of cryptocurrencies for payments in Italy is transforming due to technological advancements and changes in consumer preferences. Although there are some regulatory challenges, the potential benefits of integrating cryptocurrency payments, such as lower transaction fees, faster settlement times, and access to a global customer base, make it an attractive option for Italian businesses.

To successfully adopt cryptocurrencies as a payment method, businesses must navigate the regulatory environment, ensure compliance with anti-money laundering (AML) laws, and select the appropriate payment gateway that aligns with their operational needs. As the Italian government and regulatory bodies continue to refine the legal framework for digital currencies, the future of cryptocurrency payments in Italy looks promising. By staying informed about how to accept crypto as payment in Italy, businesses can position themselves at the forefront of this digital payment revolution, offering customers innovative and flexible payment options.

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